Proper

Prompts

Better Prompts, Better Assets

Generative AI Tools for 2025

Tools for Better MidJourney Photography

for beginners & intermediates

Streamline your workflow and generate high quality AI assets that you can actually use in real world projects.

your copy and paste

Generative AI Prompt Builder

to Conceptualise faster and

create better photography.

Your copy & paste generative AI prompt builder to design faster & create better photography

A gestural sketch of a cartoon man

Do you struggle knowing what prompts to feed into MidJourney? Do you end up with images that are unusable in real-world projects? Don’t know which camera angle or lighting setup you should use? Fear no more friends, ProperPrompts is your one-stop shop for a copy and paste approach to proper AI assets for proper brands.

Understand the Fundamentals

The Gen

AI Guide

Learn the basics of how to structure an initial prompt, understand key parameters for better photography, and discover the importance of lighting, angles and lenses.

Access
The AI
Guide

Using a Wide Angle Lens, capture stunning photography of jellyfish. Nikon AF-S NIKKOR 20mm f/1.8G ED. Fluorescent Lighting creates beautiful neon colours and high contrasts.

Copy & Paste Cameras, Lighting & Styles

Prompt

Builder

Simply copy and paste from our library of camera lenses, angles, photographic styles and lighting rigs to build the perfect prompt for perfect photography.

Start
Creating
Prompts

Using an eye-level shot, capture a monstera plant in a concrete pot. Canon EF 50mm f/1.8 STM.

All styles, for all projects, for all people

Generate

Amazing

A photograph of a white supercar

AI Assets with ease

and Efficiency

Tired of working with overused and uninspiring stock imagery? Struggling to find or create a better alternative? With our simple copy and paste approach to building the perfect prompt, Proper Prompts aims to help make generating high quality and highly relevant AI assets that you can use in your projects. No more placeholders, work with the final assets.

How much does it cost?

Generate amazing ai assets

Using a closeup shot, capture the face of an Emperor penguin. Canon EF 50mm f/1.8 STM. Blue hour creates a strong sense of cold.

closeup shot
Canon EF 50mm f/1.8
‍Blue Hour

portrait
shadowplay
Sony FE 85mm f/1.4

Portrait fashion photography. Sony FE 85mm f/1.4 GM. Capture a young black man in a minimalist fashion studio shoot, black and white. Rembrandt Lighting, Shadowplay

surrealism
blue hour lighting
Panasonic Lumix GH5s

Minimalist Photography. A high-end magazine product shot of a glass perfume bottle, balanced on a rocky platform surrounded by serene water. Surrealism. Fluorescent lighting, gentle rainfall, soft mist, Panasonic Lumix GH5s

A high-angle shot of a loaf of bread on a chopping board

food photography
high angle
Canon EOS C300

Food photography, a high angle closeup shot of a freshly baked sourdough boule on a wooden bread board, sprinkled with flour, strong sunlight, shadowplay, Canon EOS C300 Mark III

High Key
Minimalist
Canon EF 300mm

High key photography, capture a swan flying in the air, minimalist composition, subtle clouds in the background. Canon EF 300mm

start
creating
prompts

A black and white photograph of an older man

Low Angle
Rollei Prego 90
Shadowplay

Low key photo, black and white, an elderly man with a beer in a historic London pub, low angle shot, juxtaposition of light and shadow, Rollei Prego 90, portrait photography

A cute Pixar-style dragon flying

Proper Prompts

Midjourney photography

Get more from your prompts and learn how to generate high quality AI assets for your projects in 2025.

A snowy mountain landscape

The

Gen

AI

Guide

The Gen AI Guide

For Beginners & Intermediates

learn how to structure a prompt, from the macro to the micro. Play with textures and materials to create new variants. And finally, bring it to life with subtle animation.

A luxury handbag floating above water

Generate Quality Results

Edit and Experiment

Coming Soon

Animate with Runway

Coming Soon

A luxury handbag floating above water

Generate Quality Results

Edit and Experiment

Coming Soon

Animate with Runway

Coming Soon

Lights

Camera

Reaction

Copy & Paste Prompt Parts

Simply find the right prompt parts for your desired image, and add them by clicking 'Add to Prompt'. Once you've built up your full prompt, copy and paste into MidJourney and enjoy better images.

Lighting Setups

Light from the sun that changes throughout the day

Natural Light

Light from the sun that changes throughout the day

Controlled lighting to illuminate subjects with less shadow

Studio Lighting

Controlled lighting to illuminate subjects with less shadow

Light from behind the subject, creating a silhouette or glow

Backlight

Light from behind the subject, creating a silhouette or glow

Bright (often coloured) light from gas filled tubes

Fluorescent Lighting

Bright (often coloured) light from gas filled tubes

+ Many more

Cameras and Lenses

Short focal length that captures a wider field of view

Wide-Angle Lens

Short focal length that captures a wider field of view

A natural perspective to capture close up details

Standard Lens (50mm)

A natural perspective to capture close up details

Designed for closeup photography to capture finer details

Macro Lens

Designed for closeup photography to capture finer details

Magnifies distant subjects, ideal for wildlife, sports, and portrait photography

Telephoto Lens

Magnifies distant subjects, ideal for wildlife, sports, and portrait photography

+ Many more

R

E

A

C

T

I

N

O

Low Cost One-Off Payment

No Monthly

Commitments

Lifetime access

AI is constantly evovling, so we won't keep you locked into a contract.

the gen
AI Guide

Structuring Better Prompts

The Gen AI Guide covers the basics of how to structure your prompts for better results, along with a step-by-step process on creating a quality AI image, experimenting with different aspects and then bringing it to life.

Learn the fundamentals of Gen AI

Structure a prompt for MidJourney

Follow along with a step-by-step example

Bring it to life in Runway (Coming Soon)

Get instant access, completely free

Free

Access the guide

Prompt
Builder

Copy & Paste Prompt Parts

Once you know how to structure a prompt, you'll need to know the right terms to get the best results. Simply copy and paste from our library of camera lenses, photographic styles and lighting rigs to build your perfect prompt.

'Add to Prompt' feature for one-click copying

15 Lighting Setups

11 Camera Lenses

17 Camera Angles

14 Photographic Styles

£14.99

Please note our Gen AI Guide and Prompt Builder are targeted at creating better photographic imagery, they are not targeted at creating other styles such as paintings or illustrations.